The Challenge:

The Francis Scott Key Motel was built in Ocean City in 1953. The family-friendly resort has come a long way since then, now boasting over 200 rooms, themed indoor and outdoor pools, mini golf, hot tubs, and much more. After receiving a Trip Advisor award of excellence, FSK decided to bring their advertisements to that same award-winning standard. 

Lt Grey took some of FSK's old print advertisements and moved them in a more modern direction, revamping a mailer design, magnet, as well as a 32 page magazine specially curated for their guests. All-in-all, Lt Grey worked with the Dickerson family to establish a consistent and eye-grabbing style across all platforms.