The Challenge:

Over the years, Fish Tales has transformed from a locals-only hangout to a must-see for tourists and locals alike. The bayside bar has an enormous built-in following (27k likes on Facebook alone!), so top-notch creative content is essential. Our high-quality photos and video garnered even more attention with their active followers, increasing engagement on Facebook and Instagram.

With a bar this busy, there was never a shortage of things to photograph. We posted a delicate balance of lifestyle, food, drink, and event photos to capture Fish Tales' fun-loving #beachlife culture and attract like-minded clientele.

 

Fish Tales hosts a slew of events over the summer; Bike Week, a hot dog eating contest, and Clammin' for a Cure were just a few of the rad parties we documented in 2017.  The team put together short 30-60 second videos for each event, posting and boosting them on Facebook. The result was a cumulative 900,000 video views, and evergreen content to use for years to come. 

Staying true to their signature logo and typeface, we designed social graphics promoting events and special deals. The team also designed colorful, easy-to-read prints, including a while-you-wait card and business cards. Matching the light-hearted nature of their social media accounts, these printed pieces wow'ed customers and employees alike. 

 

Selected results from the first year of partnership with Lt Grey Creative.

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